I would like to thank managers and employees at BIDV‟s branches and transaction offices in Lam Dong Province, for their enthusiasm and help. My thanks also go to my friends, other students of MBA111, who are doing their theses at the same time with me, for your share and encouragement. The knowledge and skills that I have learned from them are useful to complete this thesis. Secondly, I would like to send my sincere thank you to the professors and lecturers at School of Business Administration, International University. Nguyen Quynh Mai, School of Business, International University, Hochiminh City, for her effective academic advisory and her encouragement. Under the guidance and approval of the committee, and approved by all its members, this thesis has been accepted in partial fulfillment of the requirements for the degree.Īcknowledge To complete this thesis, I have been benefited from the following people: First of all, I would like to express deep gratitude to my advisor, Dr. International University - Vietnam National University HCMCĭETERMINANTS OF CUSTOMER LOYALTY IN RETAIL BANKING A case study of BIDV’s branches and transaction offices in Lam Dong Province In Partial Fulfillment of the Requirements of the Degree of MASTER OF BUSINESS ADMINISTRATION In MARKETING By Ms: Nguyen Tran Tra Linh ID: MBA04019 International University - Vietnam National University HCMC In Partial Fulfillment of the Requirements of the Degree of MASTER OF BUSINESS ADMINISTRATION In MARKETINGīy Student’s name: Ms: NGUYEN TRAN TRA LINH (MBA04019) Advisor: DR. DETERMINANTS OF CUSTOMER LOYALTY IN RETAIL BANKING A case study of BIDV’s branches and transaction offices in Lam Dong Province
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